Windhoek Pay with a Like
Social Media Payment Innovation & Engagement Campaign
The Challenge
Windhoek needed to create an innovative social media campaign that would revolutionise how customers interact with the brand by introducing a "pay with a like" concept. The challenge was creating a seamless integration between social engagement and real-world rewards.
Social Innovation
Create innovative payment system using social media engagement as currency
Viral Engagement
Design campaign mechanics that encourage viral sharing and brand amplification
Seamless Integration
Integrate social platforms with real-world rewards and redemption systems
Pay with
a Like
Our Solution
We developed an innovative social payment platform that allowed customers to "pay" for Windhoek products using social media engagement, creating a viral campaign that revolutionised brand interaction.
Social Payment System
Revolutionary platform allowing customers to exchange social media likes and shares for real product rewards
Viral Mechanics
Engineered campaign mechanics designed to encourage organic sharing and exponential brand reach
Mobile Integration
Seamless mobile experience connecting social platforms with reward redemption and tracking systems
Campaign Results
The innovative social payment campaign delivered unprecedented viral engagement
2.5M+
Social Interactions
450%
Viral Reach
180K+
Rewards Redeemed
95%
Campaign Awareness
Platform Features
Campaign Feedback
"The Pay with a Like campaign was genius! I loved being able to get Windhoek products just by engaging with their content. It made me feel more connected to the brand."
Marcus T.
Campaign Participant
"Our 'Pay with a Like' campaign for Windhoek showcased how innovative social mechanics can drive real-world engagement. By turning social interactions into a virtual currency, we created a viral loop that generated over 2.5 million interactions and a 450% increase in reach. The campaign's success demonstrates the power of combining creative strategy with seamless technical execution."
Brandon-lee Fredericks
Digital Strategist, Techsys Digital
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