Takealot Shoppable
TikTok Filter
A Revolutionary Black Friday Shopping Experience
The Challenge
Takealot loves giving their shoppers great deals and exciting ways to enhance their shopping experience. This year, for their big Blue Dot Sale, Takealot wanted to create a new fun and engaging social shopping experience.
AR Filter Innovation
Create an interactive TikTok filter that reveals Black Friday deals
Shoppable Experience
Seamlessly integrate shopping functionality within social media
Social Engagement
Drive viral sharing and user-generated content on TikTok
TikTok
Filter
The Result
Techsys Digital designed a shoppable Black Friday TikTok filter which reveals Takealot's best Blue Dot sale items, wrapped in blue and white wrapping. When the user holds up their hand, the flicking stops to unwrap an item and reveal an awesome Black Friday deal. Ten to fifteen deals will be showcased each day, allowing customers to unwrap their deal and then click through to shop them!
Hand Gesture Recognition
Advanced AR technology that responds to user hand movements to unwrap virtual gift boxes
Instant Shopping
Seamless integration allowing users to click through from the filter directly to purchase items
Viral Sharing
Built-in social sharing features that encouraged users to create and share their own content
Incredible Results
The Takealot Shoppable TikTok Filter delivered unprecedented engagement and sales results
143M
filter views
1000s
of deals redeemed
100%
viral TikTok filter
Filter Features
What People Say
"Building the Takealot Shoppable TikTok Filter was one of our most innovative projects. Integrating hand gesture recognition with real-time deal updates and seamless e-commerce functionality required cutting-edge AR development. Seeing the 143M filter views and the viral engagement proves that when technology meets creativity, remarkable things happen."
Brandon-Lee Fredericks
Senior Strategist, Techsys Digital
"Managing the Takealot TikTok Filter project was incredibly rewarding. Coordinating between AR developers, social media platforms, and e-commerce systems while ensuring daily deal rotations and real-time inventory updates required precise project orchestration. The massive viral success exceeded all our expectations and set a new benchmark for social commerce campaigns."
Samantha Harris
Head of Projects, Techsys Digital
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