Takealot Retail Therapy
AI WhatsApp Bot
Transforming E-commerce Through AI-Powered Conversational Shopping
The Challenge
Takealot wanted to elevate the online shopping experience by making it more interactive, personalised and fun — all while increasing product discovery and driving sales during key campaign periods. They were seeking a tech-forward solution that broke through the noise of conventional e-commerce.
Interactive Shopping
Create engaging, personalised shopping experiences beyond traditional e-commerce
Product Discovery
Increase product discovery and drive sales during key campaign periods
Innovation Edge
Break through conventional e-commerce noise with tech-forward solutions
AI-Powered
Commerce
The Result
Techsys launched the AI-powered "Retail Therapy" campaign via WhatsApp, transforming shopping into a chat-driven experience. The bot dished out personalised product recommendations and witty shopping advice, resulting in high consumer engagement and increased conversions. It proved that AI can create joy while boosting basket sizes — and solidified Takealot's position at the forefront of retail innovation.
AI-Powered
commerce
Advanced AI algorithms delivering personalised product recommendations and intelligent shopping assistance
Conversational
& humorous
Engaging chat-driven experience with witty shopping advice and entertaining interactions
Conversion
boosting UX
Optimised user experience designed to increase basket sizes and drive sales conversions
Bot Features
What Our Team Says
"Developing the Takealot Retail Therapy AI bot required sophisticated natural language processing and machine learning algorithms to deliver truly personalised shopping experiences. The challenge was creating an AI that could understand context, provide relevant recommendations, and maintain engaging conversations while seamlessly integrating with Takealot's extensive product catalog and real-time inventory systems."
Andrew Walmsley
Founder, Techsys Digital
"Managing the Takealot Retail Therapy project was incredibly exciting as we pushed the boundaries of conversational commerce. Coordinating AI development, WhatsApp integration, and real-time product catalog synchronisation while ensuring the bot maintained its witty personality and delivered measurable conversion improvements required careful balance between innovation and reliability."
Samantha Scheepers
Project Manager, Techsys Digital
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