SASKO Siyasizana
WhatsApp Campaign
with SmartSlip™
Transforming Routine Bread Purchases into Community Uplift
The Challenge
SASKO wanted to drive everyday sales of their core bakery products — while simultaneously delivering impact at a community level. The goal was to turn routine bread purchases into something bigger: a campaign that could uplift schools and create feel-good momentum for the brand.
Drive Daily Sales
Increase everyday purchases of core SASKO bakery products
Community Impact
Create meaningful community uplift through school playground upgrades
Brand Connection
Build emotional connection between brand, customer, and community
Community
Uplift
The Result
Powered by Techsys Digital's SmartSlip™ technology, the Siyasizana campaign rewarded shoppers who bought SASKO loaves, buns or rolls — and let them nominate schools to receive playground upgrades. With nearly 47,000 valid entries and over 1.2 million WhatsApp messages exchanged, the campaign reached 160% of its unique user KPI and built a powerful emotional connection between brand, customer and community.
Community
Uplift
Empowering communities through school playground upgrades and educational support initiatives
47K
Entries
Nearly 47,000 valid entries from engaged customers participating in the community uplift program
160% KPI
Achievement
Exceeded unique user targets by 60%, demonstrating exceptional campaign performance and engagement
SmartSlip™ Technology
Our proprietary SmartSlip™ technology seamlessly integrated with WhatsApp to create a frictionless user experience for receipt validation and school nominations.
Campaign Impact
47K
Valid Entries
1.2M
WhatsApp Messages
160%
KPI Achievement
What Our Team Says
"Developing the SmartSlip™ technology for SASKO's Siyasizana campaign required innovative receipt validation algorithms and seamless WhatsApp integration. The technical challenge was creating a system that could handle 47,000 entries and 1.2 million messages while maintaining accuracy and user experience. Seeing the campaign exceed KPI targets by 60% validated our approach to combining social impact with cutting-edge technology."
Hennie Homann
Senior Developer, Techsys Digital
"Managing the SASKO Siyasizana project was deeply fulfilling as we combined commercial objectives with genuine community impact. Coordinating SmartSlip™ technology deployment, school nomination processes, and WhatsApp campaign management while ensuring we delivered meaningful playground upgrades to deserving schools required careful balance between innovation and social responsibility."
Chivonne Groeneveld
Project Manager, Techsys Digital
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