Lancewood Cake-Off
Interactive Competition with User Submissions & Voting
The Challenge
Lancewood needed to create an engaging competition platform that would drive brand awareness and community participation. The challenge was to develop an interactive microsite where users could submit recipes, upload photos, and participate in community voting while building excitement around the Lancewood brand.
Recipe Submissions
Enable users to submit recipes with photo uploads and descriptions
Community Voting
Implement fair and engaging voting system for community participation
Competition Management
Manage competition phases, winners, and prize distribution

Cake
Competition
Our Solution
We created a comprehensive competition platform featuring recipe submission system, photo upload functionality, community voting mechanisms, and user profiles that fostered engagement and community building around the Lancewood brand.
Recipe Submission System
User-friendly interface for submitting recipes with photo uploads and detailed descriptions
Voting Mechanism
Fair and engaging community voting system with real-time results and leaderboards
User Profiles
Personal profiles showcasing submitted recipes and competition participation history
Competition Results
The competition generated outstanding engagement and reach
59 308
Sessions
44 148
Users
118 249
Page Views
90 746
Unique Page Views
Platform Features
What Our Team Said
"The Lancewood Cake-Off competition platform was a fantastic project that combined community engagement with technical innovation. We developed a robust voting system and user-friendly submission interface that handled thousands of entries seamlessly. The 5K+ recipe submissions and 300% increase in brand engagement show how well-executed competition platforms can build genuine community connections."
Sarah Walmsley
Project Manager, Techsys Digital
Ready for Community Engagement?
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