Hill's Senior Pets
Digital Platform Promoting Senior Pet Health & Wellness
The Challenge
Hill's needed to educate pet owners about the unique nutritional and health needs of senior pets while promoting their specialised senior pet food products. The challenge was creating an engaging platform that would resonate with caring pet owners.
Senior Pet Education
Educate pet owners about aging pet health and nutritional requirements
Emotional Connection
Create emotional bond with pet owners who care deeply about their aging companions
Product Positioning
Position Hill's senior products as essential for aging pet health and longevity
Senior
Pet Care
Our Solution
We developed a comprehensive digital platform featuring educational content, interactive tools, and heartwarming stories that connected with pet owners while promoting Hill's senior pet nutrition products.
Educational Content
Comprehensive guides on senior pet care, health monitoring, and nutrition requirements for aging companions
Interactive Tools
Pet age calculator, health assessment tools, and personalised nutrition recommendations for senior pets
Product Integration
Seamless integration of Hill's senior pet food products with educational content and recommendations
Campaign Results
The senior pets platform delivered exceptional engagement and brand awareness
125K+
Pet Owners Reached
85%
Content Engagement
160%
Brand Awareness
45K+
Product Inquiries
Platform Features
Team Insights
"Creating the Hill's Senior Pets platform required a delicate balance between educational content and emotional connection. We developed an interactive system that helps pet owners understand their aging companions' needs while seamlessly integrating product recommendations. The high engagement rates show how effective educational marketing can be when it genuinely helps people care for their beloved pets."
Rachel McFarlane
Managing Director, Techsys Digital
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