Hill's Hero Pets

Celebrating Heroic Pets & Their Extraordinary Stories

Hero StoriesPet CommunityBrand Campaign
Back to Work

The Challenge

Hill's wanted to create an emotional campaign that celebrated the heroic acts of pets while strengthening the bond between the brand and pet owners. The challenge was creating a platform that would showcase inspiring pet stories and build community engagement.

Emotional Connection

Create deep emotional bonds with pet owners through inspiring hero pet stories

Story Collection

Gather and showcase authentic stories of pets performing heroic acts

Community Building

Foster a community of pet lovers who celebrate extraordinary pet achievements

Hill's Hero Pets Challenge

Hero

Pets

Our Solution

We developed a comprehensive Hero Pets campaign featuring story collection platform, multimedia showcases, and community engagement tools that celebrated extraordinary pets while strengthening Hill's brand connection.

Story Platform

User-friendly platform for pet owners to submit and share their hero pet stories with photos and videos

Emotional Content

Professional storytelling and multimedia production to showcase inspiring pet hero stories effectively

Community Engagement

Social features, voting mechanisms, and community interaction tools to build engaged pet lover community

Campaign Results

The Hero Pets campaign delivered exceptional emotional engagement and brand loyalty

200K+

Story Views

95%

Emotional Engagement

500+

Hero Stories

150%

Brand Affinity

Platform Features

User-friendly story submission platform with media upload
Professional video and photo story production
Community voting and engagement features
Social media integration for story sharing
Hero pet recognition and awards system
Mobile-responsive design for all devices
Search and filter functionality for stories
Brand integration with Hill's product messaging

Pet Owner Feedback

"Sharing my dog's heroic story on the Hill's Hero Pets platform was incredible. The community response was overwhelming and it felt amazing to celebrate my pet's bravery."

Diane Scheppel

Hero Pet Owner

"The Hero Pets campaign perfectly captured the brand values of celebrating the special bond between pets and their families. It significantly strengthened Hills Sciences emotional connection with their customers."

Neil Hutchinson

Account Director

Ready to Build Your Brand Campaign?

Let's create an emotional brand campaign that connects with your audience and builds lasting community engagement.

Start Your Brand Campaign