Hill's A Dog for Life
Where pet adoption meets digital storytelling
The Challenge
To celebrate the release of A Dog for Life — a heartfelt Netflix show highlighting the journey of rescue dogs — Hill's Pet Nutrition wanted to do more than just promote a series. They wanted to spark conversations, drive sales and deepen their brand connection to shelters.
Netflix Show Promotion
Promote A Dog for Life show while driving meaningful engagement beyond viewing
Shelter Connection
Deepen brand connection to shelters and rescue dog adoption
Sales & Conversations
Spark conversations about pet adoption while driving Hill's food sales
Netflix
Campaign
Our Solution
Enter the A Dog for Life microsite, a mobile-first campaign platform built by Techsys to house everything from coupon redemptions to video content and shareable stories.
Mobile-First Platform
Responsive microsite optimised for mobile users with seamless experience across devices
Coupon Redemption
25% Hill's discount vouchers activated and tracked via custom microsite integration
Social Storytelling
Share adoption stories using #HillsDogForLife hashtag with chance to win prizes
Campaign Features
We integrated UTM tracking for over 60 influencers, deployed reminder SMS automations and embedded a dynamic social aggregator to surface real-time community content.
Engagement That Wagged
A campaign that lived far beyond the screen — connecting pet lovers, boosting brand affinity and proving once again that good stories (and good dogs) deserve the spotlight.
25%
Discount Vouchers Activated
Hill's discount vouchers activated and tracked via custom microsite
60+
Influencer Partners
Influencers driving campaign traffic through UTM-coded shares
100%
Mobile Optimised
Mobile-first design ensuring seamless user experience
Campaign Impact
The result? A campaign that lived far beyond the screen — connecting pet lovers, boosting brand affinity and proving once again that good stories (and good dogs) deserve the spotlight.
Enhanced Brand Connection
Strengthened Hill's connection to animal shelters and rescue organizations
Community Engagement
Created active community sharing adoption stories and celebrating rescue dogs
Long-term Value
Platform designed for sustainability with always-on tracking for future phases
Ready to Create Your Story?
Let's build a campaign that connects hearts, drives engagement and creates lasting impact for your brand.
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