Garnier UV Summer Ready WhatsApp Campaign
Sun care meets smart tech: Garnier turned summer shopping into exclusive event access with an instant-win WhatsApp campaign.
Rewarding glowing skin — and loyal customers — one WhatsApp chat at a time
The Challenge
Garnier wanted to do more than remind consumers to wear sunscreen. The goal was to drive real sales, deepen loyalty and create buzz around the Super UV Invisible Sunscreen Serum — while rewarding fans in a modern, personal way.
Together with Techsys Digital, Garnier designed a mobile‑first WhatsApp campaign that put sun protection in the spotlight and delivered instant, tangible rewards.
Till slip upload
Fast WhatsApp photo submission and verification
VIP access
Instant unique codes for the first 120 validated shoppers
Built‑in sharing
Encouraged social referrals with shareable links
Here’s how it worked
Shoppers purchased Garnier Super UV Invisible Sunscreen Serum with either the Vitamin C 30 ml or 15 ml serum at participating retailers (Dis‑Chem, Clicks, Takealot). They snapped a photo of their till slip and uploaded it via WhatsApp. The bot validated purchases in real time, automatically unlocking rewards for the earliest shoppers — including exclusive access codes to Garnier’s sun care event in Cape Town for the first 120 valid RSVPs.
Results That Shine
300
Targeted engagements over 4 weeks
120
Instant, validated VIP tickets delivered
1st‑party
Enriched data: name, region, email
Viral sharing encouraged via shareable links; all non‑ticket winners entered into a luxury hamper draw.
Turning Summer Shopping into Something Extraordinary
This smart, interactive campaign didn’t just sell sunscreen — it built brand love, rewarded loyal customers and made Garnier part of summer plans in a memorable way.
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