Cadbury Glass & a Half
Multimedia Mobile Site
The Challenge
In collaboration with Praekelt, Techsys was tasked with developing, designing and implementing the Glass and a Half website for an integrated nation-wide, multi-channel marketing campaign. The challenge was to create awareness for the "Release the Joy" promotion while providing users with a fun and entertaining multimedia experience.
Multi-Channel Integration
Seamlessly integrate across radio, print, television, and digital channels
Rich Multimedia Experience
Create immersive experience with video content and interactive games
Brand Awareness
Drive awareness for the "Release the Joy" promotion campaign
Our Solution
The Glass and a Half website offered exciting and entertaining features which provided a rich and immersive multimedia experience including video and interactive gaming elements, all designed to Release the Joy.
Responsive Web Design
Mobile-optimised website design ensuring seamless experience across all devices and platforms
Video Integration
Rich multimedia content featuring high-quality video experiences for brand storytelling
Interactive Gaming
Engaging game elements that encourage user participation and extended site engagement
Nationwide Campaign Success
The integrated multi-channel campaign successfully delivered the "Release the Joy" message across all touchpoints, creating a memorable brand experience.
"The Cadbury Glass and a Half website was a complex multimedia project that showcased our expertise in high-performance web development. We built a robust platform capable of handling rich video content, interactive gaming elements, and seamless multi-channel integration. The successful nationwide campaign delivery demonstrates our ability to create immersive digital experiences that truly capture brand essence."
Leslie Hendricks
Head of Infrastructure, Techsys Digital
Technology & Partnership
Built in collaboration with Praekelt, leveraging cutting-edge web technologies for optimal multimedia performance.
Responsive Design
Mobile-first approach ensuring optimal experience across all devices
Video Streaming
High-quality video content delivery with optimised streaming performance
Interactive Gaming
Custom-built gaming features for enhanced user engagement
Multi-Channel Integration
Seamless connection across all campaign touchpoints and media
Partnership Excellence
Collaborative development with Praekelt for enhanced capabilities
Performance Optimisation
Fast loading times and smooth multimedia experience
Ready to Release the Joy?
Let's create a multimedia experience that captivates your audience and drives meaningful brand engagement.