Cadbury Glass & a Half

Multimedia Mobile Site

Multi-Channel CampaignDigital DesignRelease the Joy

The Challenge

In collaboration with Praekelt, Techsys was tasked with developing, designing and implementing the Glass and a Half website for an integrated nation-wide, multi-channel marketing campaign. The challenge was to create awareness for the "Release the Joy" promotion while providing users with a fun and entertaining multimedia experience.

Multi-Channel Integration

Seamlessly integrate across radio, print, television, and digital channels

Rich Multimedia Experience

Create immersive experience with video content and interactive games

Brand Awareness

Drive awareness for the "Release the Joy" promotion campaign

Cadbury Glass and a Half Campaign

Our Solution

The Glass and a Half website offered exciting and entertaining features which provided a rich and immersive multimedia experience including video and interactive gaming elements, all designed to Release the Joy.

Responsive Web Design

Mobile-optimised website design ensuring seamless experience across all devices and platforms

Video Integration

Rich multimedia content featuring high-quality video experiences for brand storytelling

Interactive Gaming

Engaging game elements that encourage user participation and extended site engagement

Nationwide Campaign Success

The integrated multi-channel campaign successfully delivered the "Release the Joy" message across all touchpoints, creating a memorable brand experience.

100%
Multi-Channel
Integration across all media
Nation-wide
Campaign Reach
Coast-to-coast coverage
Rich
Multimedia
Video & gaming experience
360°
Brand Experience
Complete campaign ecosystem
"The Cadbury Glass and a Half website was a complex multimedia project that showcased our expertise in high-performance web development. We built a robust platform capable of handling rich video content, interactive gaming elements, and seamless multi-channel integration. The successful nationwide campaign delivery demonstrates our ability to create immersive digital experiences that truly capture brand essence."

Leslie Hendricks

Head of Infrastructure, Techsys Digital

Technology & Partnership

Built in collaboration with Praekelt, leveraging cutting-edge web technologies for optimal multimedia performance.

Responsive Design

Mobile-first approach ensuring optimal experience across all devices

Video Streaming

High-quality video content delivery with optimised streaming performance

Interactive Gaming

Custom-built gaming features for enhanced user engagement

Multi-Channel Integration

Seamless connection across all campaign touchpoints and media

Partnership Excellence

Collaborative development with Praekelt for enhanced capabilities

Performance Optimisation

Fast loading times and smooth multimedia experience

Ready to Release the Joy?

Let's create a multimedia experience that captivates your audience and drives meaningful brand engagement.