Burger King Swhopper Day
What A Swhopper of a Day - Microsite Campaign
The Challenge
Burger King wanted to create a bold, innovative campaign that would capture attention and drive engagement. The challenge was to develop a playful concept that would encourage customers to interact with the brand while generating buzz on social media.
Creative Concept
Develop an engaging idea that would resonate with young audiences
Digital Platform
Create a user-friendly microsite for campaign participation
Social Engagement
Generate viral content and social media buzz
Swhopper
Campaign
Our Solution
We created the ingenious "Swhopper Day" campaign - a playful concept where customers could "swhop" (swap) images of their less amazing meals for a chance to win Burger King Whopper vouchers. The campaign was timed perfectly to coincide with McDonald's birthday, adding a cheeky competitive edge.
Interactive Microsite
User-friendly platform for easy image uploads and campaign participation
Moderation Dashboard
Custom-built system for managing entries and selecting winners efficiently
SMS Integration
Automated winner notification system with Wicode voucher delivery
Swhopper Results
The campaign was a whopper of a success, delivering outstanding engagement and participation
4,057
Total Entries
1,500
Whoppers Given Away
2
Campaign Days
100%
Viral Success
Campaign Impact
"The Swhopper Day campaign was a perfect blend of creativity, timing, and technology. The cheeky approach of launching on McDonald's birthday, combined with the innovative 'swhopping' concept, created incredible buzz and engagement. The campaign exceeded all expectations with over 4,000 entries in just two days!"
Marketing Team
Burger King & Jupiter Drawing Room
Ready for Your Next Viral Campaign?
Let's create something swhopper-licious that gets people talking about your brand.