Burger King Roadshow
Boosting Foot Traffic and Sales through WhatsApp Innovation
The Challenge
Burger King needed to drive foot traffic to specific restaurant locations during their roadshow campaign. The challenge was to create immediate awareness and convert digital engagement into actual store visits across multiple South African cities.
Location-Specific Targeting
Drive traffic to specific restaurant locations during the roadshow
Time-Sensitive Campaign
Create immediate impact during limited roadshow dates
Youth Engagement
Connect with young, mobile-first audiences
Multi-City
Roadshow
Our Solution
We developed an innovative WhatsApp campaign that leveraged location-based messaging and real-time engagement to drive immediate foot traffic during the roadshow.
WhatsApp Integration
Custom WhatsApp bot providing real-time location updates, special offers, and interactive engagement
Location-Based Targeting
Geo-targeted messaging to drive traffic to specific Burger King locations during roadshow dates
Gamified Experience
Interactive games and competitions to increase engagement and encourage store visits
Campaign Results
The WhatsApp roadshow campaign delivered exceptional results across all key metrics
85%
Increase in Foot Traffic
12K+
WhatsApp Engagements
65%
Conversion Rate
15
Cities Covered
Campaign Features
What Our Team Said
"Our WhatsApp-driven roadshow campaign for Burger King showcased the power of location-based marketing. By combining real-time notifications, interactive elements, and targeted messaging, we achieved an 85% increase in foot traffic across 15 cities. The campaign's success demonstrates how strategic digital integration can drive measurable real-world results."
Brandon Fredericks
Digital Strategist, Techsys Digital
Ready to Drive Foot Traffic?
Let's create a location-based digital campaign that converts online engagement into real-world visits.
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