BOKOMO Oats
Till Slip Campaign
Driving loyalty one bowl at a time
The Challenge
For generations, Bokomo Oats has been a trusted staple on South African breakfast tables. In 2024, the brand set out to deepen its connection with consumers through a campaign that was not only rewarding but also digitally savvy. The goal? Celebrate everyday routines while reinforcing brand loyalty in a playful, high-engagement environment.
Brand Loyalty
Drive repeat purchases and deepen consumer connections with the trusted brand
Digital Engagement
Create a digitally savvy campaign that rewards everyday breakfast routines
Verification Challenge
Ensure authentic purchases while maintaining seamless user experience
SmartSlip™
Verification
The Solution
Powered by SmartSlip™, Techsys Digital's patented till slip verification tool, the campaign allowed consumers to simply snap and send their purchase slips via WhatsApp. After buying any two Bokomo Oats products, users uploaded their slips to instantly win prizes and enter a grand prize draw.
SmartSlip™
verification
Patented till slip verification technology ensuring authentic purchases in real-time
integration
Seamless WhatsApp experience allowing users to snap and send purchase receipts
Instant
rewards
Immediate prize wins and grand prize entries creating excitement and engagement
Strong Results
By using SmartSlip™, Bokomo not only verified real purchases in real-time, but also incentivised high-frequency engagement, proving the power of combining retail mechanics with digital convenience.
83,772
Valid Entries
186% of KPI
5,717
Unique Participants
14 avg entries each
88.97%
Valid Entry Rate
Seamless verification
98%
Opt-in Rate
5,615 new database entries
Peak Performance
5,029 entries submitted in just 24 hours
Campaign Features
Success Stories
"The Bokomo Oats campaign showcased the true power of SmartSlip™ technology. With 83,772 valid entries and an 88.97% validation rate, we proved that when you make rewards effortless and verification smart, customers keep coming back. This campaign demonstrated how combining retail mechanics with digital convenience creates measurable business impact and lasting customer loyalty."
Neil Hutchinson
Head of Key Accounts, Techsys Digital
Ready to Drive Customer Loyalty?
Let's create a SmartSlip™ campaign that transforms everyday purchases into rewarding experiences and builds lasting customer relationships.
Start Your SmartSlip™ Campaign