Amstel Win Your Share
R2M Tavern Promotion - Driving Engagement Through USSD Technology
The Challenge
Amstel approached Techsys Digital wanting to increase engagement with the brand over a key selling period within their most important trade outlets – Taverns! The solution needed to drive volume within key on-trade outlets with a secondary objective of data enrichment.
Brand Engagement
Increase engagement with Amstel brand during key selling periods
Drive Volume
Drive volume within key on-trade outlets - taverns
Data Enrichment
Build and enrich customer database for future marketing
Tavern
Engagement
Our Solution
The solution which Techsys delivered was a Tavern targeted promotion with a guaranteed reward of R10 airtime if you purchased Amstel. Consumers needed to submit two valid underliner codes for Amstel 660ml bottles to the shortcode *120*2999# to receive their R10 in airtime.
USSD Technology
Simple *120*2999# shortcode accessible on any mobile phone for universal participation
Guaranteed R10 Airtime
Every participant receives R10 airtime reward for submitting two valid Amstel 660ml codes
Code Validation
Secure system to validate Amstel 660ml bottle underliner codes and prevent fraud
Campaign Details
Outstanding Results
The results were 7 times the expected target with a whopping 97% of the consumers entering are new to the Amstel database.
7x
Expected Target Exceeded
Campaign performed 7 times better than anticipated
97%
New Database Entries
Nearly all participants were new to Amstel database
R10
Guaranteed Airtime Reward
Perfect incentive that drove exceptional engagement
Key Success Factors
Perfect Incentive
Airtime proved the perfect incentive to drive engagement with the brand
Simple Mechanic
The simplicity of the mechanic earned serious kudos with consumers
Guaranteed Reward
Every participant received their R10 airtime, building trust and satisfaction
Tavern Focus
Targeted approach to key trade outlets maximised impact
Campaign Impact
"The campaign exceeded all our expectations. The simplicity of the USSD system and the guaranteed airtime reward created incredible engagement in our target taverns."
Neil Hutchinson
Heineken® Account Director
Campaign Achievements
- Exceeded target by 700%
- 97% new database acquisitions
- High consumer satisfaction
- Successful tavern engagement
Ready to Drive Engagement?
Let's create a campaign that exceeds your expectations and builds lasting customer relationships.