How to Go Viral on TikTok... Let Your Customers #unwrapalot
Techsys Digital creates innovative shoppable Black Friday TikTok filter revealing Takealot's best Blue Dot sale items through interactive AR technology.
Published on November 24, 2022
Can't wait for Black Friday to shop the hottest deals around? Now you don't have to. TikTok lovers, listen up! Techsys Digital have designed a shoppable Black Friday TikTok filter which reveals Takealot's best Blue Dot sale items, wrapped in blue and white wrapping. When the user holds up their hand, the flicking stops to unwrap an item and reveal an awesome Black Friday deal.
The Innovation: Shoppable AR Filters
The #unwrapalot campaign represents a breakthrough in social commerce, combining TikTok's massive reach with augmented reality technology to create an immersive shopping experience. This innovative approach transforms passive social media browsing into active product discovery and purchasing behavior.
Technical Features
- • Interactive AR filter technology
- • Hand gesture recognition
- • Real-time product reveals
- • Seamless shopping integration
- • Blue Dot sale item showcasing
User Experience
- • Gamified product discovery
- • Instant deal revelations
- • Shareable social content
- • Mobile-optimised interaction
- • Entertainment meets commerce
The Perfect Timing: Black Friday Strategy
Launching during Black Friday represented strategic timing that maximised the campaign's impact. By tapping into the peak shopping season's excitement and combining it with TikTok's viral potential, the campaign created unprecedented engagement around Takealot's Blue Dot deals.
Strategic Advantages
The campaign leveraged TikTok's algorithm and user behavior patterns during peak shopping season. By making deal discovery fun and shareable, it transformed traditional Black Friday advertising into viral social content that users actively wanted to engage with and share.
How the Filter Works
The AR filter creates an engaging "unwrapping" experience where users can discover Takealot's best Black Friday deals. The blue and white wrapping reflects Takealot's brand colors while building anticipation as users reveal surprise deals through hand gestures.
User Journey
Access Filter
Users open the TikTok filter and see wrapped products
Hand Gesture
Holding up their hand stops the flicking animation
Product Reveal
The wrapping disappears to reveal a Blue Dot deal
Share & Shop
Users can share their discovery and shop the deal
Viral Marketing Mechanics
The campaign's viral success stemmed from its perfect blend of entertainment, interactivity, and reward. Each user interaction created shareable content while providing genuine value through deal discovery, creating a self-reinforcing cycle of engagement and sharing.
Elements of Viral Success
Content Creation:
- • User-generated content potential
- • Surprising reveal moments
- • Branded but entertaining
- • Easily shareable format
Engagement Drivers:
- • Interactive AR technology
- • Gamified shopping experience
- • Real value through deals
- • Social sharing incentives
Technical Innovation Behind the Campaign
Developing a shoppable AR filter required sophisticated technical integration between TikTok's platform capabilities, hand tracking technology, and e-commerce functionality. Techsys Digital's expertise in emerging technologies made this complex integration seamless and user-friendly.
Technical Challenges Solved
- • Real-time hand gesture recognition
- • AR object manipulation and animation
- • TikTok platform integration
- • Product database connectivity
- • Cross-platform compatibility
Impact on Social Commerce
The #unwrapalot campaign demonstrated the potential of social commerce when creativity meets technology. By making shopping discovery entertaining and shareable, it opened new possibilities for how brands can engage customers in the social media space.
Lessons for Future Campaigns
This campaign established a new benchmark for social commerce innovation, showing how AR technology can be leveraged to create engaging shopping experiences that users actively want to participate in and share with their networks.
The #unwrapalot campaign showcases the power of combining AR technology with social media for innovative commerce experiences.
Learn more about Techsys Digital's AR and social media innovation capabilities.