Techsys Digital Wins Double at The Mark Awards 2025 for Innovation
Techsys Digital is proud to announce that we've walked away with not one, but two accolades at The Mark Awards 2025 – both in the coveted Innovation category.
Published on September 5, 2025
Techsys Digital is proud to announce that we've walked away with not one, but two accolades at The Mark Awards 2025 – both in the coveted Innovation category.
Award Summary
Our digital marketing agency in Cape Town has been recognized for two groundbreaking campaigns that showcase the power of AI technology and sustainable marketing solutions.
🥈 Silver Award
Heineken® Returnable Bottles WhatsApp Campaign
Proving how technology can drive sustainability at scale.
🏅 Merit Award
Momentum "She Owns Her Success"
Showcasing the power of AI to empower women in their careers.
Driving Sustainability with Heineken®
In 2024, Heineken® South Africa deepened its commitment to sustainability with the launch of a returnable glass bottle system – a bold move to reduce packaging waste and promote a circular economy.
To bring this vision to life, Heineken® partnered with Techsys to create a WhatsApp-at-scale campaign that encouraged bottle returns through a custom-built bot. Consumers simply logged returns by sending images, which were verified using AI-powered image analysis.
The Results Were Extraordinary:
- 4 million+ bottles returned
- 1.45 million WhatsApp entries processed
- 459,000 prizes awarded
- 150,000+ consumer opt-ins for future engagement
By flawlessly managing R5m in consumer rewards, Techsys helped turn sustainability into a seamless, rewarding experience, while growing Heineken®'s consumer data footprint for long-term engagement.
Empowering Women with Momentum
Momentum's She Owns Her Success platform tackled the systemic challenges women face in the job market, from unconscious bias to confidence gaps. Together with Techsys, Momentum created an AI-powered platform designed to level the playing field and give women the tools they need to showcase their value.
The Impact Spoke Volumes:
- 20,000+ uses of the AI tools
- 12,000+ professional CVs created
- 5+ minutes average session time
- 12 hours → 2 minutes CV creation time savings
By integrating tools for CV optimisation, cover letter generation, interview preparation, and career path guidance, the platform empowered 50,000+ women to own their success. The growing dataset provided Momentum with deeper insights into the career development journeys of South African women, a true blend of AI innovation and consumer data growth with lasting impact.
Innovation with Purpose
"These awards showcase what Techsys does best: marrying technology, data, and creativity to deliver campaigns that matter. From empowering women with Momentum to building a greener future with Heineken®, we're proud to lead digital innovation that creates real-world impact."— Rachel Mcfarlane, Managing Director at Techsys Digital
What Sets Techsys Apart
Innovation Focus:
- • AI-powered solutions
- • Sustainability initiatives
- • Social impact campaigns
- • Cutting-edge technology
Measurable Results:
- • Millions of consumer interactions
- • Significant time and cost savings
- • Real-world social impact
- • Industry recognition
These Mark Awards 2025 wins demonstrate Techsys Digital's commitment to innovation that creates meaningful impact.
Learn more about Techsys Digital and our award-winning campaigns.