How to Unlock the Power of Digital for Events and Activations
Want to capture leads at events to drive your CRM objectives? Reward customers in real-time for engaging with you? The Activate platform from Techsys Digital makes it easier than ever to bring events and activations alive in the digital space.
Events and activations are powerful marketing tools, but their impact can be significantly amplified through digital integration. Whether you're looking to capture leads, drive CRM objectives, or reward customers in real-time, the right technology platform can transform your event strategy.
What is Activate?
Activate is a comprehensive tablet and phone solution designed specifically for events. It provides brands with a customisable, modular native app that facilitates secure data collection through promoters or kiosks at events. This platform bridges the gap between physical activations and digital objectives.
Key Features
- • Customisable, modular native app
- • Secure data collection capabilities
- • Real-time reward distribution
- • Multiple game and activity options
- • Integrated voucher system
How Does It Work?
The Activate platform creates an engaging experience that drives both participation and data collection:
- Interactive Engagement: Promoters and brand ambassadors invite event attendees to play fun, interactive games on tablets
- Customisable Games: Brands select game types and customise branding to meet specific requirements
- Instant Rewards: Participants win instant rewards or vouchers that drive product trial, online sales, or outlet visits
- Data Capture: To claim rewards, participants provide email or mobile numbers and can opt-in for future communications
Game Options Available
The platform offers various engaging game mechanics to suit different brand personalities and campaign objectives:
- Scratch and Win: Classic lottery-style experience
- Shake and Win: Motion-based interaction using device accelerometer
- Spin and Win: Digital wheel of fortune experience
- Custom Options: Bespoke games tailored to specific brand requirements and target markets
Reward Partners and Options
The platform integrates with leading South African retailers to provide attractive instant rewards:
Partner Vouchers Include:
- • Takealot vouchers
- • Shoprite vouchers
- • Superbalist vouchers
- • Uber vouchers
Platform Benefits
The Activate platform delivers measurable benefits for brands looking to maximise their event ROI:
- Lead Generation: Capture high-quality leads through engaging interactions
- Real-time Rewards: Instant gratification increases participation and brand positivity
- Data Quality: Opt-in mechanism ensures POPIA-compliant data collection
- Brand Customisation: Tailor the experience to match brand identity and objectives
- Measurable Results: Track participation rates, conversion metrics, and ROI in real-time
Getting Consumers Engaged
The success of any event activation depends on driving participation. The Activate platform addresses this through:
- Intuitive, user-friendly interface requiring minimal explanation
- Instant reward gratification that creates positive brand associations
- Engaging game mechanics that appeal to a broad demographic
- Quick participation process that doesn't interrupt event flow
Why Digital Integration Matters
Modern consumers expect seamless digital experiences, even at physical events. By integrating digital elements into activations, brands can capture data, extend engagement beyond the event, and create more memorable experiences that drive long-term brand loyalty.
Implementation Strategy
Successful implementation of the Activate platform requires strategic planning:
- Objective Setting: Define clear goals for lead generation, brand awareness, or sales conversion
- Game Selection: Choose game mechanics that align with brand personality and audience preferences
- Reward Strategy: Select vouchers and prizes that motivate your target demographic
- Staff Training: Ensure promoters understand the platform and can encourage participation
- Follow-up Planning: Develop strategies for engaging captured leads post-event
The Activate platform represents the evolution of event marketing, where physical activations are enhanced through digital technology. By providing engaging experiences that capture valuable data and deliver instant rewards, brands can maximise their event investment while building stronger relationships with their target audiences.
Ready to Activate Your Events?
Transform your events and activations with the Activate platform. Contact Techsys Digital to learn how digital integration can drive better results from your experiential marketing investments.