digital application and site for a valentine's day promotion

The Stern’s Valentines Campaign was a viral application built entirely in jQuery and hosted on the website. It was accessible to desktop, tablet and mobile users and enjoyed more than 21 000 catalogue views!

Objectives included; inciting user interaction by means of a clean-cut and interactive campaign, increasing the Sterns database whilst complying to the POPI standards/regulations and driving sales by means of a digital catalogue.

The following channels drove traffic to the catalogue:

• Email

• Website banners (homepage)

• What’s New product updates

• Facebook (posts)

• Facebook PPC

• Viral competition