on consumption competition application to promote user engagement

The Windhoek Oppikoppi tablet application was designed to reward the “heroes” who had what it took to “survive” the Oppikoppi music festival.

The contestants needed to be die-hard and they needed to be dedicated – if they could prove their commitment to the cause, then a fitting reward would be given; tickets to the festival and grand prize experiences!

Consumers needed to submit a picture and elaborate on a festival experience in South Africa to appear on the “Legends Wall”. They're all Heroes in our eyes.