Renault Loyalty WhatsApp bot

Techsys Digital has partnered with Renault to launch a powerful mobile vouchering solution for the South African market. The Whatsapp solution is putting vouchers in the pocket of hundreds of thousands of Renault drivers, and helping loyal customers get the most from their ride.

Using the Renault Drivers Club bot, owners can locate their closest dealership by dropping a pin, check their Rewards wallet easily and book their car in to make use of any special offers they have earned. They can also connect with Customer Care to get any support they may need.

Says Andrew Walmsley, Head of Innovation at Techsys Digital: “Fostering loyalty is key to almost every business, and being able to facilitate meaningful, one-on-one conversations with customers was especially important to Renault. As an official Whatsapp Independent Software Vendor (ISV), our team was excited to deliver this through our Whatsapp bot solution, buildabot. Using our product, Renault is able to surprise and delight their customers at scale and in doing so, create even stronger bonds with their customer base.”

As much of the engagements are customer-driven, this powerful pull marketing nurtures relationships with engaged customers who want to get the most from their brand interactions. The best part is that they are steering it themselves and are therefore more invested in the outcomes and associated rewards.

Since the launch over 317K messages since the launch with 53K events completed online and of that 2.4K users interacted with the claim voucher section.