multi channel campaign - digital design and development

In collaboration with Praekelt, Techsys developed, designed and implemented the Glass and a Half website for an integrated nation-wide, multi channel marketing campaign. This campaign extended through all channels of advertising including radio, print, television and of course, digital marketing.

The site offered exciting and entertaining features which provided a rich and immersive multimedia experience including video and a game. The brief was to create awareness relating to the “Release the Joy” promotion and provide users with a fun and entertaining experience.