Burger King Roadshow WA campaign

Burger King wanted to draw more customers to its activation stores and drive sales through a fun and engaging platform. They teamed up with Techsys Digital to bring this vision to life using the innovative SmartSlip WhatsApp technology.

Strategy:
Interactive WhatsApp Competition

Techsys Digital crafted an exciting WhatsApp competition to captivate customers and spark participation. Key elements included:

1. Easy Participation:
Customers simply found their lucky code on their till slip after a purchase at a Burger King activation store and sent it via WhatsApp to enter.

2. Real-Time Fun:
Using WhatsApp’s instant messaging, participants enjoyed real-time updates, reminders, and personalized messages to keep the excitement high.

3. Special Offers:
Exclusive deals and discounts were shared through WhatsApp, tempting customers to visit more often and make additional purchases.

Results:
Exceeding Expectations

The campaign was a smashing success, with over 37,000 participants:

* Huge Engagement: The interactive competition captured customer interest and boosted engagement.

* More Foot Traffic and Sales: Special offers and real-time updates led to a significant increase in foot traffic and sales, exceeding Burger King’s goals.

* Loyal Customers: The fun and engaging experience helped build long-term loyalty among customers.

Conclusion
The campaign’s success in driving engagement, foot traffic, and sales sets a new standard for fun and effective marketing strategies.